The American Library Association (ALA) announces the release of five new radio public service announcements (PSAs) that are now available to help libraries promote Library Card Sign-up Month in September and the library card as the “smartest card" in your wallet.
Libraries are encouraged to share the PSAs with local radio stations.
The PSAs are available in 10, 15 and 30-second MP3 formats.
- :10 Sign up for the smartest card of all!
- :15 2/3 of Americans have library cards
- :15 Come in, say hello and sign up!
- :30 Families come together @ your library
- :30 Time to head back to school
Other free tools include sample press materials, a list of “52 Ways to Use Your Library Card” and “Smartest Card” logos. Press materials and “Smartest Card” logos are available in both English and Spanish. Examples from libraries that have used giant “Smartest Cards” in photo opportunities also appear on the Web page.
Libraries are encouraged to let the ALA Public Information Office know how they are celebrating Library Card Sign-up Month. Visit www.ala.org/librarycardsignup and click on “Share your story.” The strongest examples will be shared with the press as part of ALA’s national media relations efforts.
Observed in the month of September since 1987, Library Card Sign-up Month is a time when ALA and libraries across the county remind parents and kids that a library card is the most important school supply of all.
Contact: Megan McFarlane
Campaign Coordinator
American Library Association
312-280-2148
mmcfarlane@ala.org
