The Richland Library's community-driven rebranding campaign was awarded a Gold Addy and two Silver Addys during the American Advertising Federation of the Midlands' annual ceremony on Saturday, February 16.
Competing against advertising agencies and major corporations, the library's integrated marketing campaign took home a Gold Addy for its creative blend and implementation of a new logo, name, website, vehicle signage, library cards and more. Its new logo and stationary package were also individually recognized with Silver Addy awards.
Demonstrating the evolution of public libraries and their resurgence as a community hub, the new brand focuses on creating a quality, personalized experience that exceeds library customers' expectations. Customers now have access to enhanced digital services and resources like a new user-friendly website, self-service Job Center Kiosk and timely, community-driven programming for all ages.
"Our library is a contemporary, vibrant organization, valued and supported by our community," said Executive Director Melanie Huggins. "Our new brand will help marry the library's visual identity with its long-standing tradition of providing access to information, new ideas, different opinions, knowledge and learning opportunities."
Tested with current and potential customers throughout the county, the new campaign was designed around community feedback and built as a collaboration between library staff and Columbia-based agency ADCO.
For more information about the library and its impact on the community, visit www.RichlandLibrary.com or stop by one of the 11 locations throughout Richland County.
